WPS

Sportlifestyle brand launches breast cancer awareness and fundraising initiative in partnership with WPS teams

project-pinkWestford, MA, July 26, 2010 – We don’t know about you, but our football fever has yet to subside. On the heels of the biggest soccer event in the world, sportlifestyle brand PUMA® is excited to announce a new initiative that links women’s soccer with a well-deserving cause: launching this month, PUMA’s Project Pink will strive to raise awareness and funds in support of the fight against breast cancer. In conjunction with their partnership with Women’s Professional Soccer.
players in the world in special Project Pink kits
 WPS ), PUMA will outfit some of the best female for five WPS matches. The brand has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign.
  “Giving back is an integral part of our brand DNA at PUMA which comes to life through our Project Pink program with Women’s Professional Soccer,” explained Tara McRae, senior director of marketing for PUMA North America. “Project Pink has resonated with the players, the fans, and our company. There’s a lot of personal passion driving this program forward, and we’re looking forward to finally taking it public and getting consumers involved.”
 
Consumer voice
It’s not all about us, though. In true PUMA fashion, with an eye on both engaging and empowering the female soccer community, the brand is giving consumers a voice. Launching July 31, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with non profit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The crowd favorite will be announced and the donation made in late October.

pro-pink-tshirt
Team effort
WPS teams including the Boston Breakers,Washington Freedom, FC Gold Pride, PhiladelphiaIn dependence, and Sky Blue FC have joined with PUMA to rally behind Project Pink, designating matches in July and August to help raise awareness for the cause. Players from each home team will sport special Project Pink kits developed by PUMA, and PUMA’s Project Pink match ball will be utilized throughout each game. Project Pink-themed activities will also be hosted in pre-game Fanzones and throughout the matches. WPS teams the Atlanta Beat and Chicago Red Stars will also support Project Pink with events later in the season.

 
Project Pink game dates are as
follows:
 Boston Breakers v. Washington
Freedom
July 31 at Harvard Stadium
FC Gold Pride v. Chicago Red Stars
August 7 at Pioneer Stadium
Philadelphia Independence v. Boston
Breakers
August 8 at John A. Farrell Stadium
Sky Blue FC v. Washington Freedom
August 11 at Yurcak Field

Washington Freedom v. Sky Blue FC
August 28 at Maryland SoccerPlex
KArina LeBlanc
PUMA athlete and Philadelphia Independence goalkeeper Karin LeBlanc will be serving, along with fellow players and PUMA athletes Leslie Osborne (Boston Breakers) and Amy Rodriguez (Philadelphia Independence), as a spokeswoman for the Project Pink cause. “As a woman in sports, I always support promoting an active, healthy lifestyle,” LeBlanc explained. “Plus, a number of my close friends and family have been affected by breast cancer. I’m out here doing what I love, and any chance I have to be a part of a project like this to show my passion for what I do and link with a good cause is a no- brainer.” 
  In line with the first match, PUMA’s new range of Project Pink merchandise is set to debut on July 26 on shop.puma.com and at select PUMA Stores and other retail partners. It will also be sold at participating stadiums during WPS games throughout the season. Allowing soccer fans and novice athletes to show their support alongside their favorite players, PUMA’s Project Pink replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be available for purchase.



 
Project Pinkpuma-bag
In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag Project Pink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day. PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS , including the official WPS Match Ball; PUMA is also the official supplier of PUMA WPS Fanwear. PUMA’s roster of WPS athletes includes four-time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy
Rodriguez, Karina LeBlanc, and Alex Scott.
 

Portfolio 
On a global scale, PUMA Football’s portfolio includes five European National Teams, including Italy, Austria, Switzerland, Bulgaria and Czech Republic, 2010 FIF A World Cup™ contenders Uruguay, and 13 African soccer Federations including the current CAF African Cup of Nations™ holders Egypt, Algeria, Ghana, Cameroon, and Ivory Coast. PUMA also sponsors men’s soccer players including Jay Demerit, Brian Ching, Heath Pearce, Dwayne De Rosario, Matt Reis, and Kasey Keller.
  For more information about Project Pink and PUMA’s partnership with WPS , visit wps.pumafootball.com.
•  Become a fan of PUMA on Facebook at www.facebook.com/puma. Follow PUMA on Twitter @thepumastore and watch PUMA on YouTube at www.youtube.com/puma.

omen’s Professional Soccer
unveiled a new format to
decide the two sides at the
2010 All-Star Game. This
year the top domestic and
international vote getters, Abby Wambach and
Marta, became captains in a new Playground
Pick-Em format. Wambach opened the event by
selecting U.S. National Teammate Hope Solo to
be in goal for her squad, and Marta answered
with Sky Blue FC goalkeeper Karen Bardsley
(who would be replaced by FC Gold Pride
keeper Nicole Barnhart due to injury).
After the completion of the event the two
teams, Abby XI and Marta XI, were set for
the 2010 WPS All-Star Game at KSU Soccer
Stadium in Kennesaw, GA. The two starstudded
teams left it all on the pitch in an
exciting high goal scoring game for everyone
watching.
The WPS leading goal scorer and reigning
MVP, Marta, got the fireworks started in the
7th minute of action with an assist from Kelly
Smith. Less than two minutes later Marta put
the ball passed Solo to make the score 2-0 early
on in the match. The two goals would earn
Marta the All-Star Game MVP.
FC Gold Pride would get on the board again
as Christine Sinclair added the third goal for
Marta XI in the 31st minute of play. It looked
like all Marta XI, but just four minutes later
Abby’s squad would get on the board with a
goal from Atlanta’s Eniola Aluko. The 3-1 lead
for Marta XI would be plenty, but the scoring
kept coming in the second half.
In the 74th minute of action Aya Miyama of
the Atlanta Beat, and Marta XI for one night,
would extend the lead further off of an Amy
Rodriguez pass. Four minutes later Lauren
Cheney of the Boston Breakers would add
the second and final goal for Abby XI. She
was assisted on the play from Sky Blue FC’s
Heather O’Reilly.
The final goal of the game was capped off by
the second leading goal scorer in the league,
Philadelphia Independence’s Amy Rodriguez.
The Chicago Red Stars’ Cristiane played the
ball to the U.S. National Team member who
made it the game’s final of 5-2.
The offensive mentality of the game has
been carried forward in to the second half of
the WPS season as many records have fallen.
Marta has already surpassed the total goals
record, FC Gold Pride teammate Christine
Sinclair scored the fastest goal in WPS history,
and the Boston Breakers scoring the fastest
back-to-back-to-back goals by a team in WPS
history (5 minutes).
The world class athletes that took to the
pitch at KSU Soccer Stadium put on a show
for those in attendance and watching on Fox
Soccer Channel, and have continued their
success in to the next part of the WPS season.
Unique Format Leads to Exciting Game and Goals at 2010 WPS All-Star Game

wps2Women’s Professional Soccer unveiled a new format to decide the two sides at the 2010 All-Star Game. This year the top domestic and international vote getters, Abby Wambach and Marta, became captains in a new Playground Pick-Em format. Wambach opened the event by selecting U.S. National Team mate Hope Solo to be in goal for her squad, and Marta answered with Sky Blue FC goalkeeper Karen Bardsley (who would be replaced by FC Gold Pride keeper Nicole Barnhart due to injury). After the completion of the event the two teams, Abby XI and Marta XI, were set for the 2010 WPS All-Star Game at KSU Soccer Stadium in Kennesaw, GA. The two star studded teams left it all on the pitch in an exciting high goal scoring game for everyone watching.
  The WPS leading goal scorer and reigning MVP, Marta, got the fireworks started in the 7th minute of action with an assist from Kelly Smith. Less than two minutes later Marta put the ball passed Solo to make the score 2-0 early on in the match. The two goals would earn Marta the All-Star Game MVP.
  FC Gold Pride would get on the board again as Christine Sinclair added the third goal for Marta XI in the 31st minute of play. It looked like all Marta XI, but just four minutes later Abby’s squad would get on the board with a goal from Atlanta’s Eniola Aluko. The 3-1 lead for Marta XI would be plenty, but the scoring kept coming in the second half.
  In the 74th minute of action Aya Miyama of the Atlanta Beat, and Marta XI for one night, would extend the lead further off of an Amy Rodriguez pass. Four minutes later Lauren Cheney of the Boston Breakers would add the second and final goal for Abby XI. She was assisted on the play from Sky Blue FC’s Heather O’Reilly.
  The final goal of the game was capped off by the second leading goal scorer in the league, Philadelphia Independence’s Amy Rodriguez.The Chicago Red Stars’ Cristiane played the ball to the U.S. National Team member who made it the game’s final of 5-2.
  The offensive mentality of the game has been carried forward in to the second half of the WPS season as many records have fallen. Marta has already surpassed the total goals record, FC Gold Pride team mate Christine Sinclair scored the fastest goal in WPS history,and the Boston Breakers scoring the fastest back-to-back-to-back goals by a team in WPS history (5 minutes).
  The world class athletes that took to the pitch at KSU Soccer Stadium put on a show for those in attendance and watching on Fox Soccer Channel, and have continued their success in to the next part of the WPS season.
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WPS 2010 Preview

By Jeff Kassouf

Women’s Professional Soccer already finds itself close to the beginning of season two after a very busy off-season.  The inaugural championship victory of Sky Blue FC over the Los Angeles Sol in late August seems like just yesterday, and the stream of news out of the young league never stopped even without playing a match in seven months.

The frenzy in which the 2009 season ended spilled over immediately into expansion and international drafts for the league’s newest teams, the Philadelphia Independence and Atlanta Beat, and big trades and free agents on the move would soon follow.

Boston traded Amy Rodriguez, the No. 1-overall draft pick in the 2009 WPS Draft, to Philadelphia in late August and soon lost defender Heather Mitts to the City of Brotherly Love as well after the Independence signed her as a free agent.

Boston would add a big-time United States Women’s National Team player of its own in midfielder Leslie Osborne, and fellow U.S. international Carli Lloyd would make the move from Chicago back to her home state of New Jersey to sign with Sky Blue FC.

The Chicago Red Stars were part of one of the biggest trades of the off-season on draft day when they sent U.S. international Lindsay Tarpley to rival Saint Louis Athletica in exchange for goalkeeper Jillian Loyden.

FC Gold Pride made waves when it acquired French midfielder Camille Abily in a trade in early January, but, unfortunately for WPS and SoCal soccer fans, she would not be the only Los Angeles Sol player to find a new team.

WPS officially announced that the Los Angeles Sol would cease operations on Jan. 28, meaning that eight teams march into the 2010 WPS season set to kick off on April 10.

Many teams have completely new looks as they look to work out some of the kinks from the inaugural season and make a run at the 2010 title, and the large amount of big names on the move and influx of international players could lead to a completely different looking balance of power.

Sky Blue FC took a championship team and added Lloyd to the mix in the off-season along with internationals such as Jessica Landström, Laura Kalmari and Daphne Koster, making a legitimate case for the Garden State team to be a top contender to defend its title.

On the other end of the 2009 table was FC Gold Pride, which finished in last place in the inaugural WPS season but looks to be the most improved team on paper.  Camille Abilly, Solveig Gulbrandsen and Kelley O’Hara are reason for excitement in the Bay Area, but there is no bigger buzz than Marta’s move up the coast through the Los Angeles Sol dispersal draft.

All six teams that participated in 2009 have put together what they feel are improved squads and the two expansion teams are working hard to be immediate contenders.  Here is how things break down entering the 2010 WPS season:

Atlanta Beat

2010 WPS Expansion Team 

Key Players: Tobin Heath, Ramona Bachmann, Leigh Ann Robinson, Mami Yamaguchi

In truth, Tobin Heath is the player in Atlanta that everyone is talking about because she is the most high-profile player on the team.  Beat Head Coach Gareth O’Sullivan has brought in a lot of international players that have done well in other leagues, such as Mami Yamaguchi, Johanna Rasmussen and Ramona Bachmann.  However, much of this talent is unproven in Women’s Professional Soccer, and even several domestic players such as midfielder McCall Zerboni and goalkeeper Allison Whitworth are relatively untested in WPS.

In a league filled with superstars, Atlanta looks to have a team full of role players outside the likes of Heath and a select few.  That could play out to the Beat’s advantage as O’Sullivan looks to build team chemistry, with unsung work horses like Angie Kerr, Manya Makoski and Kia McNeill fitting perfectly into such an atmosphere.  The world-class women’s soccer specific stadium that the team will be playing in should also create a spectacular home field advantage.  It is tough to truthfully say that Atlanta has one of the best rosters in the league with so many players that have not seen the field in WPS yet, but the Beat could put together a decent season if things play out how O’Sullivan and company would like.

Boston Breakers

2009: 7-9-4, 25 pts.; fifth place regular season (missed playoffs)

Key Players: Kelly Smith, Alex Scott, Amy LePeilbet, Stephanie Cox, Kristine Lilly, Leslie Osborne

Talk to Breakers Head Coach Tony DiCicco for one minute about 2009 and he will begin to tell you about the team’s scoring troubles.  The Breakers found net just 18 times in 20 games in the inaugural WPS season, and while that is pretty much on par with what was a low-scoring season across the league, it was a lack of goal-scoring production that contributed to Boston missing the playoffs.  Kelly Smith led the team with six goals in 2009 and Lilly was able to add three goals and three assists.  The addition of Laura Del Rio in early February means that the Breakers should have a solid (though again, unproven) third option up top.

Perhaps the team’s most important pick-up of the off-season was Leslie Osborne, whose ability to hold the ball and control the game in the center of the park will be critical.  The loss of Heather Mitts initially looked like a blow to Boston, but the addition of Stephanie Cox (who can play outside back or center back) and Osborne in the holding midfield role should help the Breakers defensively.  Consistency will be key for DiCicco and his players in 2010 after a 2009 season of ups and downs, including missing out on the playoffs on the last day of the season with a loss to a struggling Los Angeles Sol team.

Chicago Red Stars

2009: 5-10-5, 20 pts.; sixth place regular season (missed playoffs)

Key Players: Cristiane, Karen Carney, Brittany Klein, Megan Rapinoe, Kate Markgraf, Casey Nogueira

To say the Red Stars struggled in 2009 would be an understatement.  At one point, Chicago went on a miserable scoring draught of 451 minutes.  Now, the theme in the Windy City seems to center around new beginnings in 2010.  U.S. internationals Lindsay Tarpley and Carli Lloyd have departed Chicago after disappointing seasons, and Head Coach Emma Hayes seems ready to prove that she and her team have learned from their mistakes in 2009.  Cristiane is one of the best forwards in the league and should receive a good amount of help from Ella Masar and Karen Carney.

The defense should look different for Chicago in 2010 after giving up 25 goals in 2009 (a goal differential of -7).  Kate Markgraf is back from her pregnancy and surely ready to prove that she still has what it takes to be a world-class defender.  She will be paired with young-gun Whitney Engen, widely considered the best defender in this year’s rookie class.  Those two will most likely make up the center back duo, which will play in front of goalkeeper Jillian Loyden, who was acquired in the trade for Tarpley.  Many questions from 2009 remain to be answered in Chicago, but there has been some remodeling of the team for 2010.

FC Gold Pride

2009: 4-10-6, 18 pts.; seventh place regular season (missed playoffs)

Key Players: Marta, Camille Abily, Christine Sinclair, Kelley O’Hara, Tiffeny Milbrett, Rachel Buehler

Obviously the big story here is that Marta made her way up to Northern California and will look to raise FC Gold Pride up to greatness both on and off the field.  She has been named the FIFA Women’s World Player of the Year four straight times now, and her talent (and even more so, her marketability) is unmatched by any other women’s soccer player in the world.  At FC Gold Pride, she will not only be able to feed off of the energy of Camille Abily (like in LA), but she will also have Christine Sinclair up top to provide what could be one of the best possible strike partners for Marta.  Sinclair’s ability to hold the ball up is the perfect combination for the agile skills of Marta and pure speed and work rate of Kelley O’Hara.  Sinclair can also lay the ball back to a midfield that includes Solveig Gulbrandsen, a player FC Gold Pride Head Coach Albertin Montoya is very high on.


Clearly, this is an attack-oriented team.  There is absolutely no question that FC Gold Pride will score goals, but the key will come in whether or not the team will be able to keep the ball out of its own net or simply rely on a ‘we will outscore you’ mentality.  U.S. Women’s National Team defender Rachel Buehler will be a focal point of the backline.  Montoya will need to figure out how to best use Candace Chapman, Carrie Dew and Becky Edwards, who are all capable of playing center back or in a holding midfield role, one that will need to be filled with the loss of Leslie Osborne.  This could be the one team in WPS daring enough to play a 3-5-2, 4-3-3 or 3-4-3 formation.  Time will tell which of those will best suit FC Gold Pride.

Philadelphia Independence

2010 Expansion Team

Key Players: Karina LeBlanc, Heather Mitts, Caroline Seger, Amy Rodriguez, Lori Lindsey

Philadelphia is considered by many to be one of the weaker teams in WPS on paper, but Head Coach Paul Riley has a vision for this team and a track record of winning at all levels.  Swedish midfielder Caroline Seger is a major talking point of the Independence, as her attacking style of play and energetic personality make her somebody that the team can rally around.  U.S. international Lori Lindsey will join her in anchoring the midfield.  Lindsey continues to build off of a great 2009 WPS season and make strides at the international level, showcased by her great play at the 2010 Algarve Cup.  Icelandic midfielder Holmfridur Magnusdottir has a lot of expectations on her, and English international Fara Williams will also be expected to contribute big-time minutes.

With Karina LeBlanc in goal and Heather Mitts, Allison Falk and Sara Larsson helping anchor the defense, Philadelphia should be pretty sound in the back.  The main question mark seems to be up top.  Amy Rodriguez is the team’s most notable forward, but her struggles in WPS thus far have been well-documented.  She will most likely partner with Lianne Sanderson up top, but both have a lot to prove in WPS.  Riley wants to play possessing, attacking soccer where even outside backs (mainly Mitts) are critical to the attack, but this line-up looks like one that is going to need to find a way to grind out 1-0 results as well.

Saint Louis Atheltica

2009: 10-6-4, 34 pts.; second place regular season (lost in super semifinal)

Key Players: Hope Solo, Shannon Boxx, Lindsay Tarpley, Eniola Aluko, Aya Miyama, Lori Chalupny

Saint Louis Athletica has quietly become one of the best teams on paper this off-season.  Hope Solo returns to keep the ball out of the back of the net and Eniola Aluko will look to build off of her 2009 scoring production of six goals and four assists, both of which led the team.  She will finally have significant help up top with Lindsay Tarpley joining Athletica.  That duo, alongside the production of midfielders Shannon Boxx and Aya Miyama could produce a stellar attack for a team that found ways to win in 2009 by grabbing 1-0 results.

Solo will have Tina Ellertson, Kendall Fletcher and Elise Weber in front of her, but the question mark surrounding Lori Chalupny and her recovery from a head injury is worrying.  Chalupny was a big part of Athletica’s success in 2009, and the captain’s health could be a big variable for this team.  Still, with the likes of Solo in net and Boxx, Miyama, Tarpley and Aluko leading the attack, Saint Louis has to be considered one of the early favorites for making a run at the 2010 WPS Championship.

Sky Blue FC

2009: 7-8-5, 26 pts.; fourth place regular season (2009 WPS Champions)

Key Players: Heather O’Reilly, Yael Averbuch, Christie Rampone, Rosana, Anita Asante, Meghan Schnur

In all honesty, Sky Blue FC is loaded with talent.  The aforementioned list of key players goes so deep that it excludes players like Natasha Kai, Kacey White, Carli Lloyd and Brittany Taylor, all of whom are in the U.S. Women’s National Team pool.  In truth, it is almost hard to fathom just how many superstars have assembled in the Garden State.  There are nine players that have been with the U.S or at least gotten looks from Pia Sundhage in the past year, on top of international studs such as Anita Asante and Jessica Landström.

Sky Blue FC’s 2009 playoff run to a title overshadowed an up-and-down season that saw the team part ways with two different coaches before Christie Rampone took the team on her back as player/coach.  This year, however, the defending champions are the odds-on favorites to defend their title based on talent alone.  If this team, which resembles something of an all-star team, does not at least find its way to the final, some serious questions will have to be asked.  The key will be getting all of these players on the pitch at the same time and getting accustomed to Head Coach Pauliina Miettinen.  Sundhage should be smart about calling international friendlies during the WPS season, but the CONCACAF 2011 Women’s World Cup schedule still is not out and Asante (knee surgery) and Rampone (pregnancy) will miss the beginning of the 2010 season.  Still, great things are expected in New Jersey.

Washington Freedom

2009: 8-7-5, 29 pts.; third place regular season (lost in semifinal)

Key Players: Sonia Bompastor, Abby Wambach, Cat Whitehill, Lisa De Vanna, Erin McLeod


Head Coach Jim Gabarra will feel disappointed with the Washington Freedom’s semifinal loss to Sky Blue FC in 2009 after finishing third in the WPS regular season.  The inconsistency that the Freedom showed throughout the season came back to bite the team, though.  Washington both scored the most goals in the league and gave up the most goals in WPS (32 for and 32 against, for a goal differential of zero).  Erin McLeod was stellar in net at times, but her and a defense in front of her anchored by U.S. defender Cat Whitehill were involved in some barn-burners, including a 4-4 tie against Sky Blue FC on July 15 and a 3-2 loss to last place FC Gold Pride on August 1.  The addition of Brittany Bock should help solidify that backline.

Up top, this team is still stellar.  The goal scoring machine that is Abby Wambach returns alongside Australian forward Lisa De Vanna, who put together a solid 2009 season with six goals and five assists.  Rebecca Moros will help in the attack and stalwarts Homare Sawa and Becky Sauerbrunn, who were the only two Freedom players to see action in every single minute in 2009, will have high expectations.  Washington should put together another solid season, but the team is a bit of a dark horse right now.  It falls somewhere in between teams expected to do really well and teams expected to struggle.  That lack of pressure could be beneficial to the Freedom as 2010 rolls on.

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